MW3 Making Loads of Money


Activision’s Call of Duty: Modern Warfare 3 earned more than $775 million over the course of its first five days on the market. Just think for a second about how much money that is, and then continue reading about all the records this number has shattered. First off, this monumental figure broke all theatrical box office records, followed by all book sales records, and of course it broke all of the video game sales records. The funny part is that they actually broke their own record. Activision’s Call of Duty: Black Ops sold a cool $550 million when it first came out last year.

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard. “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.”

“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else. Our incredible teams at Infinity Ward and Sledgehammer Games have done just that,” said Eric Hirshberg, CEO, Activision Publishing. “Call of Duty: Modern Warfare 3 continues to thrill core gaming enthusiasts as well as draw new people into the medium, which is not an easy balancing act. But it takes more than a great game. I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”

Not only did MW3 break sales records, it also broke two new Xbox Live records. According to Microsoft, more than 7 million multiplayer hours were logged by the end of MW3’s launch day, a 19% increase over Call of Duty’s: Black Ops‘ 5.9 million hours. MW3 also logged the most unique gamers, 3.3 million playing in one day, up from 2.6 million for Black Ops.

[via G4TV]


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